Social Motivation

The value a dog places on attention, touch, play, proximity, or interaction with people or other dogs.

Food Motivation

The degree to which food functions as a valuable outcome for an individual dog in a specific context.

Toy Motivation

The degree to which play or access to a toy functions as a valuable outcome.

Premack Principle

Using a more probable or preferred activity to reinforce a less probable behavior.

Environmental Rewards

Naturally valuable opportunities in the environment, including sniffing, exploring, greeting, movement, and gaining distance.